Keywords
Rogers theory
sustainability
electric vehicle
adoption
How to Cite
Abstract
Drawing upon the Diffusion of Innovation (DOI) theory, this research investigates the determinants of electric vehicle (EV) adoption in Algeria, based on an empirical study of 394 licensed drivers. Data analysis was conducted using Structural Equation Modeling (SEM). The findings underscore that perceived relative advantage is a pivotal driver of adoption. This advantage emerges as a critical determinant, underpinned by expectations of long-term fuel savings and the superior energy efficiency inherent to these vehicles. Furthermore, perceived triability exerts a significant positive influence on adoption, suggesting that the opportunity to personally experience EV technology reduces the risk associated with this transition. These results provide strategic insights for Algerian policymakers to formulate regulations aligned with consumer behavior, while enabling EV manufacturers and importers to calibrate their strategies in accordance with market expectations.
References
Aiman, N. (2008). Contribution au développement d’un simulateur pour les véhicules électriques routiers. france: Université de Technologie de Belfort-Montbéliard. Consulté le 04.05.2026. https://www.researchgate.net/publication/339129978_CONTRIBUTION_AU_DEVELOPPEMENT_D'UN_SIMULATEUR_POUR_LES_VEHICULES_ELECTRIQUES_ROUTIERS
Antil, J. H. (1984). Socially responsible consumers: Profile and implications for public policy. Journal of Macro marketing, 4(2), 18-39. https://doi.org/10.1177/027614678400400203
Arts, J. W., Frambach, R. T., Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. International Journal of Reaserach in Marketing, 28(2), 134-144. http://dx.doi.org/10.1016/j.ijresmar.2010.11.002
Bradley, T. H., Frank, A. A. (2009). Design, demonstrations and sustainability impact assessments for plug-in hybrid electric vehicles. Renewable Sustainable Energy Review, 13, 115-128. https://doi.org/10.1016/j.rser.2007.05.003
Caperello, N. D., Kurani, K. S. (2011). Households’ stories of their encounters with a plug-in hybrid electric vehicle. Environment and Behavior, 44(4), 493-508. https://doi.org/10.1177/0013916511402057
Cheng, J. M., Kao, L. L., Lin, J. Y. (2004). An investigation of the diffusion of online games in Taiwan: An application of Rogers’ diffusion of innovation theory. Journal of American Academy of Business, 439-445. Consulté le 04.05.2026. https://www.researchgate.net/publication/292747643_An_investigation_of_the_diffusion_of_online_games_in_Taiwan_An_application_of_Roger%27s_diffusion_of_innovation_theory
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly. https://doi.org/10.2307/249008
Doyle, J. G., Garrett, B., Currie, L. M. (2014). Integrating mobile devices into nursing curricula: Opportunities for implementation using Rogers' Diffusion of Innovation model. Nurse Education Today, 775-782. https://doi.org/10.1016/j.nedt.2013.10.021
Egbue, O., Long, S. (2012). Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions. Energy Policy, 48, 717-729. https://doi.org/10.1016/j.enpol.2012.06.009
Elena, H., Zoran, K., Liébana, C., Veljko, M. (2020). A mixed analysis of perceptions of electric and hybrid vehicles. Energy Policy, 36, 42-66. https://doi.org/10.1016/j.enpol.2019.111076
Fanchao, L., Eric, M., Bert, V. (2017). Consumer preferences for electric vehicles: a literature review. Transport Reviews, 37(3), 252-275. https://doi.org/10.1080/01441647.2016.1230794
Fornell, C., Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
Grégoire, T. (2026.03.18). Emissions GES dans le monde par secteur : analyse 2026. Consulté le 04.04.2026. https://d-carbonize.eu/fr/blog/emissions-ges-secteurs/#:~:text=R%C3%A9sum%C3%A9,et%206%20%25%20des%20%C3%A9missions%20mondiales
Haider, M., Kreps, G. L. (2004). Forty years of diffusion of innovations: Utility and value in public health. Journal of Health Communication, 09, 3-11. https://doi.org/10.1080/10810730490271430
Hair, J. F., Hult, G. M., Ringle, C. M., Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) , 2nd ed. NY: Sage Publications. Consulté le 03.31.2026. https://eli.johogo.com/Class/CCU/SEM/_A%20Primer%20on%20Partial%20Least%20Squares%20Structural%20Equation%20Modeling_Hair.pdf
Hankache, W. (2008). Gestion optimisée de l’énergie électrique d’un groupe électrogène hybride à Pile à Combustible. Toulouse. Institut National Polytechnique. Consulté le 04.05.2026. https://hal.science/tel-00567577v1
Jansson, J. (2011). Consumer eco-innovation adoption: assessing attitudinal factors and perceived product characteristics. Business Strategy and the Environment, 20(3), 192-210. https://doi.org/10.1002/bse.690
Kim, M. K., Oh, J., Park, J. H., Joo, C. (2018). Perceived value and adoption intention for electric vehicles in Korea: Moderating effects of environmental traits and government supports. Energy, 159, 799-809. https://doi.org/10.1016/j.energy.2018.06.064
Kline, R. B. (2005). Principles and practice of structural equation modeling, 2nd ed. Guilford Press. Consulté le 03.31.2026. https://eli.johogo.com/Class/CCU/SEM/_Principles%20and%20Practice%20of%20Structural%20Equation%20Modeling_Kline.pdf
Lai, I. K., Liu, Y., Sun, X., Zhang, H., Xu, W. (2015). Factors influencing the behavioural intention towards full electric vehicles: An empirical study in Macau. Sustainability, 7(9), 12564-12585. https://doi.org/10.3390/su70912564
Lénaïc, P. (2017). L’acceptation de la voiture électrique: étude d'un processus de l'acceptabilité à l'accepattion située. Université Lumière Lyon 2. Consulté le 04.05.2026. https://theses.hal.science/tel-01587732/file/poupon_l_these_udl.pdf
Molesworth, M., Suortti, J. P. (2002). Buying cars online: the adoption of the web for high-involvement, high-cost purchases. Journal of Consumer Behavior, 2(2), 155-168. https://doi.org/10.1002/cb.97
Moore, G. C., Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information System Research, 2(3), 192-222. https://doi.org/10.1287/isre.2.3.192
Noel, L., Sovacool, B. K., Kester, J., Rubens, G. (2019). Conspicuous diffusion: Theorizing how status drives innovation in electric mobility. Environmental Innovation and Societal Transitions, 13, 154-169. https://doi.org/10.1016/j.eist.2018.11.007
Ozaki, R. (2011). Adopting sustainable innovation: what makes consumers sign up to green electricity? Business Strategy and the Environment Issue, 20(1), 1-17. https://doi.org/10.1002/bse.650
Pascal, G., Dominique, L. (2006). L'odyssée du transport électrique. Direction des transports et véhicules électriques.
Peters, A., Dütschke, E. (2014). How do consumers perceive electric vehicles? A comparison of German consumer groups. Journal of Environmental Policy and Planning, 16(3), 359-377. https://doi.org/10.1080/1523908X.2013.879037
Petschnig, M., Heidenreich, S., Spieth, P. (2014). Innovative alternatives take action – investigating determinants of alternative fuel vehicle adoption. Transportation Research Part A: Policy and Practice, 61, 68-83. https://doi.org/10.1016/j.tra.2014.01.001
Proff, H., Kilian, D. (2012). Competitiveness of the EU automotive industry in electric vehicles. Transportation Research and Policy. Consulté le 04.05.2026. https://circabc.europa.eu/sd/a/481bd601-0f6a-466a-9f95-4aab4827a8ba/report-duisburg-essen-electric-vehicles_en.pdf
Robertson, T. S. (1971). Innovatrice behavior and commnication. Rinehart and Winston.
Rogers, E. M. (1962). Diffusion of Innovations (éd. 1st ed). Free Press.
Rogers, E. M. (1983). Diffusion of innovations (éd. third edition). The Free Press. Consulté le 04.05.2026. https://teddykw2.wordpress.com/wp-content/uploads/2012/07/everett-m-rogers-diffusion-of-innovations.pdf
Rogers, E. M. (1995). Diffusion Of Innovation (éd. 4th Ed). The Free Press.
Rogers, E. M. (2003). Diffusion of innovations. New York: Free Press. Consulté le 04.05.2026. https://scispace.com/pdf/diffusion-of-innovations-svsi3z7k5a.pdf
Schuitema, G., Anable, J., Skippon, S., Kinnear, A. (2013). The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicle. Transportation Research Part A: Policy and Practice, 39-49. https://doi.org/10.1016/j.tra.2012.10.004
Schumacker, R. E., Lomax, R. (2010). A Beginner’s Guide to Structural Equation Modeling, 3rd ed. Boca Raton, FL, Taylor and Francis Group.
Sovacool, B., Hirsh, R. (2009). Beyond batteries: an examination of the benefits and barriers to plug-in hybrid electric vehicles (PHEVs) and a vehicle-to-grid (V2G) transition. Energy Policy, 37(3), 1095-1103. https://doi.org/10.1016/j.enpol.2008.10.005
Stern, P. C. (2000). New environmental theories: toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407-424. https://doi.org/10.1111/0022-4537.00175
Tedjani, M. (2016). Influence des stratégies de gestion d’une source hybride de véhicule électrique sur son dimensionnement et sa durée de vie par intégration d’un modèle multi-physique. Centrale Lille. Consulté le 04.05.2026. https://theses.hal.science/tel-01334059/file/Mesbahi_Tedjani_DLE.pdf
Ullah, A., Aimin, W., Ahmed, M. (2018). Smart automation, Customer Experience and Customer Engagement in Electric vehicules. Sustainability Basel, 10(5), 22-47. https://doi.org/10.3390/su10051350
Wahiba, A., Mohammed, B., Abir, M. (2023). L’effet de l’interaction de la perception de nouveauté et les attributs de l’innovation sur l’adoption de la nouveauté, cas «aspirateur Roborock S7». Journal of Advanced Economic Research, 08, 658-671. Consulté le 04.05.2026. https://asjp.cerist.dz/en/article/220815
Xu, G., Wang, S., Li, J., Zhao, D. (2020). Moving towards sustainable purchase behavior: Examining the determinants of consumers’ intentions to adopt electric vehicles. Environemental Science and Pollution Research, 27(2), 22535-22546. https://doi.org/10.1007/s11356-020-08835-9
Yvan, C., Marie-Claire, A. (2025, 01 14). Vers un pic des émissions de CO2 du transport routier mondial en 2025. Consulté le 04.04.2026. Connaissance des Energies: https://www.connaissancedesenergies.org/afp/vers-un-pic-des-emissions-de-co2-du-transport-routier-mondial-en-2025-250114#:~:text=Autour%20de%209%20milliards%20de,adopt%C3%A9es%20jusqu'en%20ao%C3%BBt%202024.&text=Selon%20le%20sc%C3%A9nario%20%C3%A9tabli%20
Zhou, F. L., Lim, M. K., He, Y. D., Lin, Y., Chen, S. (2019). End of life vehicle (ELV) recycling management: Improving performance and ISM approch. Journal Clean Product, 228(1), 231-243. https://dx.doi.org/10.1016/j.jclepro.2019.04.182
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2026 Modern Management Review